Aida Shenkute is of Ethiopian decent, and born and raised in Nairobi, Kenya. Aida is a Brand General Manager for the Canadian division of Fresh Beauty, an LVMH Beauty brand. In her current role, her main focus is to gain market share by leading in sales and brand awareness.
Prior to entering the luxury industry, Aida had a career in retail banking with TD Bank where she was able to experience different business fields including Finance, Operations, and Human Resources.
Aida guides the Motherfood team on culturally relevant marketing and product innovation in Africa.